Gamification proves that boring activities can be fun! It motivates people through their natural inclinations to compete and accomplish. When a person achieves a goal they will get a rush or “good” feeling. That good feeling is actually a release of a chemical in the brain called dopamine. We as humans strive to “do” so we can feel good. Games are created to earn achievements and feel that rush many times during one game play. Most day to day activities are nothing like that. No wonder games are so addicting!
What is gamification?
Gamification itself isn’t a game. It’s game-like play in non-game activities. Gamification has been around for a while but most marketers don’t even know what the term actually means. It’s not about creating a game within your real purpose. It’s about enhancing it with game elements allowing users to get involved, have fun and share with others.
How does it work?
A great example is signing up on a website and receiving points for completing your profile. You get this drive to fill up that status bar to 100% complete. With MobileNPO you can make your non-profit app engaging. Using a point system, users can earn badges by participating in discussions, sharing on social networking and donating. All the earnings will be intangible in the form of badges and leaderboards. That means you don’t have to pay extra for a system with redeemable points. This process is all built in and will only grow your app.
- Increase customer loyalty
Are you ready to try gamification?